Saratoga Olive Oil Co.
Saratoga Olive Oil is a family-owned, premium specialty store that offers a wide range of high-quality olive oils, balsamic vinegars, and gourmet products. The company is renowned for its diverse selection of olive oils and balsamic vinegars sourced from various regions around the world, ensuring a wide range of flavors and profiles to suit every palate. Their commitment to quality, educational approach, and emphasis on tasting experiences make them an excellent choice for anyone looking to elevate their culinary creations.
The challenge
Although the brand has an established reputation in the northeastern United States, where they have three highly-popular brick-and-mortar stores, they wanted to raise brand awareness online and grow their ecommerce business exponentially.
The solution
ECD created a master plan including a Shopify website overhaul and extensive email and SMS campaigns to drive consumers to the site. Within the first year of working with us, ECD was able to quadruple their online sales.
STRATEGIC BRANDING CREATES THE FOUNDATION FOR SUCCESS
Upscale branding sets a gourmet tone
ECD has worked with Saratoga Olive Oil Co. to keep their branding fresh and appealing to their target audience of discerning foodies. An upscale look and feel, combined with a subtle and delicious color palette, strikes the perfect tone to appeal to consumers.
SHOPIFY SITE DESIGN & DEVELOPMENT
A rich design welcomes customers
A site redesign and optimization created an online shopping experience worthy of an upscale audience. Rich imagery, subtle colors, clear navigation, and ease of use on both desktop and mobile make the site highly shoppable.
EMAIL MARKETING DRIVES CUSTOMERS TO YOUR SITE
Email campaigns and automations keep customers hungry for more
ECD designs and implements very effective email campaigns and automated flows using cutting-edge trends and techniques for excellent return on investment. Email marketing consistently generates 50-70% of online revenue. In 2023, we’ve seen 7% growth compared to the same time last year. Even better, their emails consistently have an astounding 40-50% open rate, putting SOOC in the 80-90th percentile when compared to other food and beverage companies.
SMS MARKETING GIVES YOU THE INDUSTRY’S TOP OPEN RATES
SMS marketing is the perfect appetizer
ECD employs SMS marketing campaigns promoting special offers, discounts, and exclusive deals to drive sales for Saratoga Olive Oil Co. Segmenting their SMS list based on demographics, location, or purchase history, allows us to send highly-targeted messages to specific groups of customers.
"*" indicates required fields
LET’S GET STARTED
Ready to talk to a digital marketing expert?
Our top priority is to make our clients more profitable. Period.
Call us at 808.258.1685