Strong subject line, stunning visuals, and bold messaging, but the readers are still clicking away without taking action, and your beautifully crafted emails go to waste.
So, what’s the secret to getting your readers to click through?
Let’s review five Really Good Email designs with expert insights from ECD’s Nathalia as she breaks down the good and not-so-good to show you how subtle changes might dramatically boost performance.
EMAIL #1
The Good
This email gets an A+ for presentation. The products against the black background really stand out. The text versus the visuals are balanced, making the email feel polished.
The Not So Good
The CTA is at the bottom, which means there is a higher chance the reader could stop reading before clicking the CTA. What do we do? Move it higher up!
EMAIL #2
The Good
Attention-grabbing headlines and a clean layout make this a smooth, smooth read all the way to the products.
The Not So Good
The main image, while clear, could use a bit more impact. A larger, more dynamic image—maybe of someone using the product—would draw the reader in more. Plus, adding extra CTAs would give readers more opportunities to explore additional products while they wait for their original choice to be restocked.
EMAIL #3
The Good
Organized text, headers, and images make this email easy to follow. The icing on top? User-generated content, like reviews with real photos, builds trust. And having two distinct CTAs gives readers options to click, which is always a smart move to drive engagement.
The Not So Good
There’s a lot of text in the body, and it might be more engaging if some key points were highlighted. Drawing attention to certain phrases would make the content easier to skim and keep readers more interested as they scroll.
EMAIL #4
The Good
The second half of this email really shines in how it presents its products. The large images and clear breakdowns make everything easy to follow. Adding user-generated content like customer reviews builds trust, which can help convert clicks into customers.
The Not So Good
The email could be trimmed down. Splitting it into two shorter emails would prevent information overload. I’d also include multiple CTAs–chances are, at least one of them will catch the reader’s attention.
EMAIL #5
The Good
Clear, visually appealing, and easy to read? Lovely. The “Olympian” theme comes through perfectly, and the layout ensures that the message isn’t lost in a sea of content.
The Not So Good
A small change that makes a world of difference? Add a CTA at the top. Tell your readers what you want them to do before they even start scrolling. They might just do it.
Takeaways
Gorgeous designs do capture attention, but a well-placed CTA and thoughtful text get readers to click.
With small changes like shortening content or offering different CTA options, you can turn good emails into great ones.
Want more insights like this? Stay tuned for future blog posts and consult with the experts themselves. All aboard the revenue rocket!
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