Creekside Nursery Grows Revenue 538% YoY With A Multi-Channel Conversion Focused Strategy 

Customer: Creekside Nursery

Industry: Home & Garden

Platform: Shopify, Klaviyo, Meta

Creekside Nursery is an 8.5-acre nursery in Dallas, North Carolina. Named a Destination Nursery by plant brand Proven Winners, and run by husband-and-wife duo Jerry and Jenny Simpson, the nursery is more than a picturesque spot. As of November 2023, it’s also a booming online store, where plant lovers from across the country can buy perennials, shrubs, and seasonal blooms direct from the growers.

Building a Top to Bottom Funnel Strategy Aimed at Two Goals — Conversion & Connection

The Opportunity 

The Simpsons had a thriving gardening YouTube channel and had signed influencer contracts with other brands. They were rapidly closing in on 100K followers.

Their goal was to leverage their social presence to grow their own nursery. However, this posed a challenge: few of their followers lived in their small town or even passed through. Located in Dallas, North Carolina—a town often overlooked on the map—reaching their audience required a new approach.

Ecommerce emerged as a natural solution to connect their followers with their plants. However, their previous attempts had highlighted the overwhelming workload it could entail.

To succeed, they needed both a capable team and a robust tech stack to fully support their vision.

The Rocket Fueled Strategy — Building a Multi-Channel, Conversion-Focused E-commerce Ecosystem

To help Creekside Nursery scale their business and connect with a nationwide audience, we implemented a multi-channel strategy rooted in data and optimized for conversions. The plan included:

1. Paid Ads Campaigns: Leveraging precise audience targeting on Meta, we created campaigns that captured high-intent customers during both peak and off-season gardening periods. Our focus was on highlighting the nursery’s unique value—direct-from-grower plants and expertise.
2. Email & SMS Funnels: Using Klaviyo, we built personalized email and SMS marketing flows tailored to nurture leads, re-engage customers, and drive repeat purchases. These funnels were designed to provide value, educate customers, and create a seamless shopping experience.
3. Website Optimization: We restructured Creekside Nursery’s Shopify store with a conversion-focused approach. This included simplifying navigation, improving product categorization, and creating a visually compelling yet user-friendly design. Clear calls-to-action and trust-building elements were integrated to enhance the purchasing journey.

The Result: Record-Breaking Growth Across All Channels

The multi-channel strategy yielded transformative results for Creekside Nursery:

• 538% Revenue Growth YoY: Creekside Nursery experienced exponential growth, achieving record sales across peak and lull gardening seasons.
• 64% Revenue from Email & SMS: Our Klaviyo-powered marketing funnels and campaign storytelling became a cornerstone of their success, driving significant customer engagement and conversions.
• 5x ROI on Meta Ads: Paid campaigns delivered a strong return on investment, proving the effectiveness of targeted advertising in expanding market reach.

With a cohesive strategy that balanced connection with conversion, Creekside Nursery not only broke into new markets but also solidified its position as a leader in the online plant retail space.