Lija Increases Revenue with a Full-Funnel Klaviyo Strategy

Customer: Lija

Industry: Apparel & Activewear

Platform: Shopify, Klaviyo

Scaling Lija’s E-Commerce Growth with a Full Klaviyo Setup Focused on Automation & Acquisition

Lija is a premium activewear brand founded in Vancouver, Canada, by designer Linda Hipp. What began as a bold reimagining of golf apparel has since evolved into a full-fledged lifestyle brand, offering high-performance pieces for tennis, training, running, and yoga. Known for fusing technical innovation with modern, fashion-forward designs, LIJA creates apparel that empowers women to move with confidence.

The Opportunity

Lija is a premium activewear brand known for its high-performance and stylish designs. While they had a strong brand presence, they lacked a structured lifecycle marketing strategy to nurture leads, retain customers, and drive repeat purchases. Their e-commerce store had untapped potential, but without an optimized Klaviyo setup, they were missing key opportunities for engagement and revenue growth.

A Full-Funnel Klaviyo Strategy to Drive Conversions and Maximize Revenue

To help Lija unlock its e-commerce potential, we implemented a comprehensive Klaviyo setup that focused on automation, list growth, and personalized customer journeys. Our approach included:

1. Core Flow Strategy Implementation

We built and optimized eight essential Klaviyo flows to nurture and convert customers at every stage of their journey:

• Welcome Series: Engaging new subscribers with brand storytelling and exclusive offers.
• Browse Abandonment: Bringing back high-intent visitors who viewed products but didn’t add them to their cart.
• Cart Abandonment: Encouraging hesitant shoppers to complete their purchases with reminders and incentives.
• Checkout Abandonment: Capturing potential buyers at the final step of their purchase journey.
• Re-Order Flow: Re-engaging past customers with timely replenishment reminders.
• Post-Purchase Bounceback: Encouraging repeat purchases through tailored post-purchase messaging.
• SMS-Only Welcome Series: Designed specifically for SMS subscribers to enhance engagement.
• Shopify Checkout Welcome Series: Capturing first-time buyers and nurturing them into repeat customers.

2. Strategic Pop-Up Campaigns for List Growth

We implemented a six-pop-up strategy designed to maximize both email and SMS opt-ins, ensuring seamless capture across different devices:

• Welcome Offer Pop-Up: Encouraging first-time visitors to subscribe in exchange for an exclusive offer.
• Exit Intent Pop-Up: Capturing abandoning visitors with an enticing reason to stay.
• SMS-Only Capture Pop-Up: Targeting users who initially opted in via email but didn’t provide their phone number.
• Mobile-Specific and Desktop-Specific Variations: Ensuring the experience was optimized for each device.

With an average form sign-up rate of 4%, these pop-ups significantly contributed to building Lija’s marketing list with engaged, high-intent subscribers.

The Results: A Revenue Engine Powered by Klaviyo

By implementing a full-funnel Klaviyo strategy tailored to Lija’s audience, we achieved outstanding results:

• 51% of Total Revenue Attributed to Klaviyo: Email and SMS became the brand’s top-performing revenue channels.
• 27% of Revenue Driven by Flows: Automated sequences ensured customers received timely, relevant messaging that converted.
• 4% Average Form Sign-Up Rate: Pop-ups played a crucial role in list-building, helping Lija grow their owned audience effectively.

With a seamless blend of automation, personalization, and acquisition strategies, ECD Digital Strategy helped Lija establish a high-performing lifecycle marketing ecosystem—turning engaged visitors into loyal customers and maximizing e-commerce growth.