Email marketing isn’t just a science but an art, and when done right, it can significantly boost engagement and conversions. But what makes a good design or a bad one? Let’s dive into some expert insights by one of ECD’s very own, Nathalia.
EMAIL #1
The Good
The presentation of each of the products and their CTAs are clear. The headers are big and bold, and the exclusivity of the product is highlighted.
The Not So Good
There are some really effective elements in the email, but it would be helpful to cut down on the amount of text in some sections and fine-tune the background color for more contrast to help make the product details better legible.
EMAIL #2
The Good
The presentation of each of the products and their CTAs are clear. The headers are big and bold, and the exclusivity of the product is highlighted.
The Not So Good
There are some really effective elements in the email, but it would be helpful to cut down on the amount of text in some sections and fine-tune the background color for more contrast to help make the product details better legible.
EMAIL #3
The Good
The email is easily digestible because the header, background images, products, and CTA have great eye flow. The color choice and image selection highlight the design choices beautifully.
The Not So Good
The way the information is presented in this diagram could feel long-winded to some readers. I would condense ideas and the amount of text to make the information more easily digestible and retainable!
EMAIL #4
The Good
The shape of the first image is cut in a clean and interesting way. The color palette of the email feels cohesive and matches the sunset color scheme of the first image. The presentation of the destination locations with different sizes and layouts gives the email variety but still keeps from feeling disjointed.
The Not So Good
Nothing. It was fantastic!
EMAIL #5
The Good
The hero image and the header are eye-catching, and how each segment is presented in its own block makes the email clear and easy to read.
The Not So Good
Giving the consumer all the information in one spot might not entice them to click the CTAs to learn more about the products. I would cut out a lot of information to make the email short and concise and help our reader click through instead of just scrolling past.
Takeaways
Overall, an effective email campaign must blend engaging visuals, clear calls to action, and short pieces of valuable information that not only solve your consumer’s pain points but showcase them in an engaging way to improve user engagement and drive better results.
Want more expert insights like this? Read our future blog posts and consult with the experts themselves. All aboard the revenue rocket.